Do Women love chocolate more than sex?

Rapid fire- Sex or chocolate? Apparently, the sweetmeat wins the poll. According to a new survey, women say that consuming chocolate can be more pleasurable than bedroom-action. Chocolate renders guaranteed delectation!

When it came to ranking food and sex on happy-inducing index, men rated sex higher than chocolate, while women did the other way round. Three out of five women say that they would cut down on sex than on chocolate. This attention-grabbing research was used as a marketing push tool by chocolate companies to target women for years in the US market.

Many women believe chocolate as a “mood-escalator”. Many studies were conducted on the subject women and chocolate cravings. Research says that nutrients in chocolate help in the proper balancing of chemicals in brain and thus maintain a proper hormonal system. The brain scan of some women found that chocolate affects that part of the brain which controls emotions and sexual desire.

That time of the month!

Cravings for chocolate is common in women during menstruation. The levels of brain chemicals like serotine and endorphins are low at this stage. Serotine is the “feel good” brain chemical while endorphin is “feel calm” brain chemical. There’s a natural decrease in serotine in the week before chums and thus the craving begins during this period. Also, there’s reduction in minerals like magnesium. Chocolate and other sugar-rich foods trigger the production of these brain chemicals. This explains why there’s this specific chocolate craving during this time of the month.

These cravings during menstruation can also be traced back to a region’s culture, that is, it may be culturally conditioned. American women tend to crave chocolate more than women from other countries. Some experts claim that these craving can also be psychological as these ladies get a scientific reason to eat more chocolate. Few psychologists believe that craving for chocolate is an amalgam of psychology and physiology conditioning.

Stressed out? Chocolate!

Feeling moody? Fatigued? Irritated? Loads of work? Chocolate! Lonely? Chocolate! Come on, you deserve it! Fall in sugar level due to work-load can be brought back to normal by a hit of this sweet. During high levels of stress, women and men, both crave for chocolate as it increases the serotine levels.

Because it’s just chocolate!

Why I love chocolate? Because it is goooood! The texture and taste are unlike any other food. The unique combination of its texture and aroma make consuming it a delightful experience. Its aroma and taste activates that part of the brain which creates feeling of pleasure.

Now, throw your phone away and go…grab some chocolate! You NEED it, ladies!